The Most Common Scenting Mistakes in Public spaces – And how to easily avoid them

The smell of a space is often the first thing a visitor notices – even before they notice the furniture, the decor or the smile of the staff. However, scenting commercial spaces is often underestimated or done incorrectly. Below, we highlight the most common mistakes and offer simple solutions to keep your space pleasantly and professionally scented.

BOW Reed Diffusers

1. Overpowering or artificial scent

Mistake: Using overly intense or synthetic fragrances can cause visitors discomfort, headaches, or even allergic reactions.

Solution: Choose natural, subtle scents that don’t overpower the room. BOW diffusers offer balanced fragrances made from ingredients that are also suitable for sensitive spaces.

2. Improper diffuser placement

Mistake: Diffusers are often placed in closed corners or right next to windows, which limits the spread of the scent or causes it to evaporate too quickly.

Solution: Place the diffuser in the middle of the room where air circulates naturally. Avoid proximity to heat sources and vents.

3. One scent for all rooms

Mistake: Using the same scent in all rooms – e.g. in the reception area, bathroom, and meeting room – does not take into account the purpose of the individual room.

Solution: Adjust the scents according to the function of the room. For example: refreshing citrus for the bathroom, calming cedar for the meeting room and a pleasant floral scent for the reception.

4. Neglecting to change the sticks or fragrance

Mistake: When the scent weakens, many people think that the diffuser is no longer working, but it is often just saturated sticks.

Solution: Turn the sticks occasionally (1-2 times a week) to refresh the fragrance emission. After a certain time, replace the sticks, as they lose their strength.

5. Not considering the room temperature

Mistake: In rooms that are too warm, fragrances evaporate faster, which reduces the duration of the diffuser.

Solution: The ideal temperature for optimal performance is around 20 °C. If the room is warmer, the fragrance will need to be replenished more quickly.

6. Lack of freshness in the restrooms

Mistake: Bathrooms are often left without fragrance, or too strong refreshing bombs are used.

Solution: Use a discreet diffuser or room spray with a gentle, refreshing scent. BOW diffusers provide quick and effective refreshment without irritation.

7. Excessive experimentation with scents

Mistake: Frequent changes in scents can create a confusing impression or cause mismatches between spaces.

Solution: Stick to a recognizable scent identity for your space. The scent should support the brand's feel and create an emotional connection.

Scenting your business space is not just a nice addition, but an important part of the visitor experience. With a little attention and the right choice, you can avoid common mistakes and create a space where people like to return - and also associate it with a pleasant smell..